Content
Besides the UX benefits, a table of contents can also help trigger sitelinkson posts in the SERPs—which can potentially help you win even more organic clicks. A table of contents links to important subsections of your post and helps visitors find the information they’re looking for.
- Consider the needs of your business and the needs of your audience when planning your site structure.
- If you can find a way to get high authority websites linking to your blogs, that’s awesome.
- Depending on how your blog is setup, your posts can end up with dates in your URL.
- From the moment a visitor clicks on your site in the SERP, to the moment they exit the page is considered dwell time.
- For example, the HubSpot CMS has robust SEO features that can help you build or optimize your blog.
First, you need to get your content ranked on the first page. From there, you can optimize your content and formatting to get the snippet. Now it’s all about understanding the user behavior and engagement. Did you know that there are over 200 different things that Google looks at to determine how to rank each web page? Needless to say, if you were looking to improve your SEO game this year then you’ll love this guide. With WordPress sites, you can easily edit the Alt text every time you upload an image. Lastly, it’s worth pointing out that Runner’s World’s best running shoes list has 40 shoes in it.
How to optimize your blog posts for SEO
Blog SEO strategy is a comprehensive plan to improve organic search results. This plan might include competitive research, keyword lists, or an optimization proposal. But say you write blogs about the best lawnmowers, lawn mowing challenges, or pest control for lawns.
Even if I optimize my post for that keyword, it will eventually not be valued by readers. They will click out of the post soon as it doesn’t deliver answers to their question and search engines will track how fast they left the page.
SEO Basics for Bloggers & Beginners (But Not Bots)
Getting your blog posts to rank high in Google and maintaining those rankings over time is an ongoing process. Most of the hard optimization work is already done by aligning your blog post with search intent and taking a data-driven approach to the content itself. But it’s worth making a few more optimizations to give your post the best shot at ranking in Google. Each blog post you write should be optimized for one main keyword, and that keyword should be something that people are actually searching for month after month.
The experience you provide to your visitors matters too. Silo structure – Content is grouped into logical categories and then Seo For Bloggers isolated from content that sits within other categories. So, you wouldn’t link to any articles in a different category.
tips for an awesome and SEO-friendly blog post »
To tap into Featured Snippets, you need to first figure out what type of Featured Snippet that you’re aiming for. They’re short snippets of text that Google pulls from the search results. And they typically appear at the top of the organic results. Search Console is a must-have SEO tool for any blogger. A custom, evergreen URL for every post sidesteps both of these issues. And as long as your URL contains a keyword, you’re good to go. If your blog IS your site, you don’t need to worry about this.
You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its unique URL — so make sure you include your one to two keywords in it. Focus on being helpful and answering whatever question your customer might’ve asked to arrive on your post. Do that, and you’ll naturally optimize for important keywords, anyway. This is a place to feature your keywords in an authentic way.
Reading about processes and knowing the steps to take is helpful but having detailed examples to learn from helps even more. I have written case studies on 6 of my posts with info on what I did for them, their stats, why they were successful, and learnings from https://www.wave-accounting.net/ them. Although I try to update at least one post a month, I don’t really stick to it. I don’t have the time to worry about updating posts with all that goes on in my life. I update posts only if I have a new idea more content to add, or if I have free time.
- Guest posting is one of the best ways to get your content higher on search engines.
- Since then, I’ve made it a point to do research in advance so that I start writing while armed with all the knowledge.
- It’s finally time to start tapping away on your keyboard to write your first draft.
- This makes it easy for you to see your top search queries, impressions, click-through rate, and more for every page on your site.
The goal is to find three to five head keywords (one-to-three word phrases) and one to two long-tail keywords . Long-tail keywords have lower traffic and competition but are equally valuable.
Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
- Scroll down the bottom of the page and this will give you a list of its related keywords.
- The content and layout may seem similar to Search Engine Land because this is the sister site.
- If you do that, then the search engines will also like and rank your content.
- Researching beforehand also allows me to do SEO writing easily.
- If your blog post offers the solution that they are looking for you can increase email sign ups and affiliate or product sales.
The age of the site can give more influence to a site, but it’s not at all the only factor, so I wouldn’t say it greatly influences search results. Let me know in the comments and I’ll be sure to address it in the next post. SEO should really be an integral part to writing for every blogger.